Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown
Three influencers have been arrested in relation to an FCA report of illegal financial advice content.
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Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.
What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico
Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.
Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership
Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.
