Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Algowatch: August Social Media Updates

Here's a rundown of all the most important social media updates you need to know from August.

By Sofia Aira

/ 27 Aug 2025

SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

By Sofia Aira

/ 26 Aug 2025

“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

By Sofia Aira

/ 22 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

By Sofia Aira

/ 21 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

By Sofia Aira

/ 19 Aug 2025

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

Study Finds Which Types of Loyalty Programmes Appeal to Gen Z

The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.

By Sofia Aira

/ 15 Aug 2025

How GPT-5's New Features Can Revolutionise Influencer Marketing

If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.

By Sofia Aira

/ 14 Aug 2025

How GPT-5's New Features Can Revolutionise Influencer Marketing

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

By Sofia Aira

/ 13 Aug 2025

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

Monthly Top Line - July 2025

Notable hires, promotions, and moves from the past month.

By Sol Wilkinson

/ 11 Aug 2025

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash.

By Sofia Aira

/ 8 Aug 2025

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan