SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
Influencer Marketing1766
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator
Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.
Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges
Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.
SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management
We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.
Study Finds Which Types of Loyalty Programmes Appeal to Gen Z
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
How GPT-5's New Features Can Revolutionise Influencer Marketing
If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.
