How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
Creator Economy454
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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Stop Scrolling: Florida Passes Bill to Restrict Minors' Social Media Access
Florida's bipartisan HB 1 bill aims to restrict minors' access to social media, reflecting growing concerns about youth well-being in digital spaces. Meanwhile, Meta and Snapchat are quick to make appropriate changes.
BeReal Embraces Influencers With New Brand and Celeb Features
BeReal is set to revolutionise user engagement with the introduction of new influencer features that allow brands and celebrities to share unscripted moments.
Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs
The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.
TikTok’s “Scary” Search Bar and Its Responsibility Over Gen Z
Adobe's recent report explores TikTok’s hidden search engine powers, but recent controversies surrounding its suggested search bar results indicate a need for a heightened responsibility over its majority Gen Z audience.
Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024
Secure your tickets now for Influencer Marketing Show USA 2024 and be at the forefront of the revolution shaping the future of influencer and creator marketing.
