Snap Inc. has joined forces with Traackr, a performance-driven influencer marketing platform, to enhance brand collaborations through insightful creator partnerships. 

This groundbreaking partnership signifies a pivotal moment in influencer marketing, as both partners share their plans to empower brands to connect with next-gen audiences more meaningfully while leveraging cutting-edge technology and shared industry knowledge.

Marketers continually seek innovative ways to engage with the elusive Gen Z demographic, and Snapchat remains a primary destination for both content consumption and creation among this digitally savvy cohort. 

Recognising this trend, Traackr and Snap revealed that their collaboration is aimed at equipping brands with the tools and expertise needed to forge authentic influencer relationships on Snapchat.

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