X, formerly known as Twitter, is undergoing a significant transformation in its bid to capture the attention of influencers and advertisers alike.
The platform, helmed by CEO Linda Yaccarino, is making strides to diversify its content offerings and attract big names from various industries to bolster its appeal to advertisers.
A recent report by The New York Times revealed that X is aggressively venturing into original video content, departing from the short-form content prevalent on platforms like TikTok. Instead, it's focusing on high-quality, long-form shows featuring established media personalities and celebrities. By roping in figures like Don Lemon, Tucker Carlson, Tulsi Gabbard, and Paris Hilton, X aims to assuage advertisers' concerns about brand safety and attract lucrative advertising deals.
Under the leadership of Elon Musk, despite the many controversies that have come with the billionaire businessman, he has also shared plans to take creators more seriously, with X relaxing its content policies, offering creators more freedom and flexibility.
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