Gen Z and Streaming: Advertisers Ride the Subscription Wave
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Creator Economy312
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Google and TikTok’s Search Partnership Will Be a Creator Game-changer
Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.
Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success
Everything you might have missed from the past week in influencer marketing and the creator economy.
Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover
Everything you might have missed from the past week in influencer marketing and the creator economy.
Size Does Matter: Macro-Influencers Come Out on Top on TikTok
A recent study indicates that TikTok is providing brands with the best value for their investments.
Week in Review: The Problem With TikTok Search Ads
Everything you might have missed from the past week in influencer marketing and the creator economy.
