Creator Pay Debate: Amazon Offers Influencers $25 for Videos
Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work.
Creator Economy303
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok
UK Black Pride provided some great examples of how brands can achieve authentic activism.
From Lyrics to Likes: Crafting Content with Strategic Music Licensing
Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience.
Week in Review: Mavrck Report Reveals Shifts in Creator Pay
Everything you might have missed from the past week in partnership marketing.
The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement
Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”
Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies
Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.
