#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023
Hello Partner is proud to announce this year’s Top 30 US Partnership Marketing Changemakers.
Affiliate Partnerships597
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further
Many brands are making a mistake keeping the two teams separate. When working side-by-side, these two strands of marketing bring out the best in each other.
impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs
The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?
"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce
Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.
Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?
AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.
Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?
Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.
