Redefining Personalisation: The Changing Face of Customer Segmentation
Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?
Affiliate Partnerships628
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future
AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
Awin Upgrades Its Platform with ‘Partner Ecosystem’
Harnessing the power of AI, the updated platform promises to provide great ROI for brands.
Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion
Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!
Breaking Down Barriers: Introducing 'The Voicebox' at PI LIVE Europe 2023
The new hub at PI LIVE will connect underrepresented voices within partnership marketing highlighting important topics that need to be addressed in the space.
Katalys Expansion Aims to Shape the Future of Commerce Media
The commerce media platform has secured major funding in a bid to revolutionise affiliate marketing and online commerce.
