Week in Review: Affiliate Tracking Could Be Unaffected By Privacy Changes
All the highlights from the past week in affiliate and performance marketing.
Affiliate Partnerships628
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Google’s Siege on Spam Has Alarming Implications for News Sites Publishing Coupons
Let's explore the likely outcome of this troublesome update.
77% of Marketers Are Moving Ad Spend Away from Big Tech
Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.
“Buying Is About Reinforcing Their Identity”: Gen Z’s Changing Spending Trends
Despite grappling with financial insecurity, Gen Z students exhibit a surprising willingness to prioritise buying from fashion, beauty, and tech brands.
Monthly Top Line - February 2024
All of February’s movers and shakers.
Adam Weiss Joins Awin as New President, North America
With over two decades of experience, Weiss brings a wealth of expertise to the role.
