The Affiliate's Role in the Customer Journey
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Affiliate Partnerships595
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
How to Improve Your Chances at the US Partnership Awards
Learn the tricks and what to avoid when crafting your award-winning entry.
VoucherCodes Talks Rebrand and Combatting Fake Coupon Codes
The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition.
Student Beans Rebrands As Pion, Expands Focus Beyond Student Space
While the student discount experts will continue to focus on their niche market, the rebrand reflects their recent growth.
Week in Review: Google and ICO Send Warnings About Consent Banners
Also, sustainability-focused partnerships are all the rage in affiliate and performance marketing.
Wildfire Systems and Citi Launch New Browser Extension for Hunting Deals and Cashback
The collaboration will bring the benefits of affiliate marketing to Citi's card members.
