The deadline is fast approaching if you want to enter the USPAs.
Do you have a successful campaign you want to shout about?
Has your business exploded in the US market?
Or, do you want to spotlight your fantastic team?
There are many categories available for entry at this year's ceremony. Submit your application and come along for a spectacular night where you could be stood onstage, applauded by your peers, taking home a coveted trophy.
Avoid common mistakes
How can you improve your chances of winning?
There are a few things you can do. Download the entry kit for the full spectrum of advice from our expert judges.
But to give you a taste:
- Clarity is everything. You could have the best campaign in the world, but if it’s not communicated properly, we would never be able to tell. Ensure that your goals, actions, and outcomes are clearly outlined.
- Explain yourself. You know how in a math exam you can sometimes pick up extra points for showing your workings? This is a similar idea. We like to know why and how you identify a challenge or approach a solution. It adds context and illustrates the intelligence that goes into the undertaking.
- Don’t use too much jargon. Employ a more natural, storytelling technique to make sure the entry really resonates, no matter who the reader is.
- Emphasize your uniqueness. What makes you stand out? Is there a proprietary technology you used to great effect? Did you leverage a fresh partnership? We want to know what makes you you.
These points are a great way to start. However, make sure you check out the entry kit for the best chances of writing an award-winning entry.
A salute to last year’s winners
Last year’s phenomenal ceremony saw many bright minds taking the stage to celebrate their innovation and efforts throughout the year.
Quince and BDBCreative won Best Affiliate & Partnership Strategy for SME, while Disney+ and Neo Media World secured the Enterprise category. IZEA won Partnership for Good, and Neo Media World and BDBCreative were awarded Best Affiliate & Partner Marketing Agencies in Large and Small categories.
The One To Watch award went to Kaia Skillman from Hamster Garage, and HireInfluence clinched gold for Best Influencer Marketing Agency.
We hope to have you join us for this year’s event, which is set to be even more glorious and glamorous. Truly make it a night to remember by entering with a flawlessly-crafted entry.