“Buying Is About Reinforcing Their Identity”: Gen Z’s Changing Spending Trends
Despite grappling with financial insecurity, Gen Z students exhibit a surprising willingness to prioritise buying from fashion, beauty, and tech brands.
Affiliate Partnerships595
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Monthly Top Line - February 2024
All of February’s movers and shakers.
Adam Weiss Joins Awin as New President, North America
With over two decades of experience, Weiss brings a wealth of expertise to the role.
Four Essential Industry Podcasts Partner with PI LIVE USA
We’re excited to welcome these excellent shows to our airwaves.
Week in Review: World’s First AI Account Manager & ChatGPT’s Weird Meltdown
All the stories you missed this week.
The Future of the Funnel in Affiliate Marketing, According to Brands
We surveyed e-commerce led brands to learn more about their spending habits, preferences and plans when it comes to affiliate marketing and the customer journey.
