Affiliate Marketing / Monthly Top Line – March 2025 New hires, promotions, and movements from the previous month. By Sol Wilkinson / 8 Apr 2025
Performance Marketing / Members-only / Reddit Doubles Down on Performance Marketing Capabilities The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested? By Sol Wilkinson / 8 Apr 2025
Affiliate Marketing / Market Movers: GrowthOps Australia Enters Voluntary Administration Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group. By Sol Wilkinson / 8 Apr 2025
Creator Economy / Creator Truth Bombs: Busting Industry Myths at IMS USA Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing. By Sol Wilkinson / 7 Apr 2025
Influencer Marketing / Algowatch: March Social Media Updates Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates. By Sofia Aira / 7 Apr 2025
Influencer Marketing / Paid-only / "65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media. By Sol Wilkinson / 7 Apr 2025
Creator Economy / The Independent Doubles Down on Creators by Launching Independent Studio Verticals The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production. By Sofia Aira / 4 Apr 2025
Creator Economy / “It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain. By Sofia Aira / 3 Apr 2025
Influencer Marketing / JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul. By Sofia Aira / 1 Apr 2025
