Affiliate Marketing / Members-only / GA4 Undervalues Affiliate Marketing – Here’s What To Do About It A look at alternative strategies to provide more accurate affiliate data. By Sol Wilkinson / 14 Feb 2025
Affiliate Marketing / Members-only / Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions Klarna is the latest affiliate to receive a class-action lawsuit from creators. By Sol Wilkinson / 13 Feb 2025
Performance Marketing / Utiq and Onetag Partner to Focus On Privacy-First Advertising Solutions Privacy and personalisation continue to be the name of the game in 2025 so far. By Sol Wilkinson / 13 Feb 2025
Affiliate Marketing / PI LIVE USA: First Wave Agenda Launch is Here! Browse the sessions we have in store this year. By Sol Wilkinson / 12 Feb 2025
Influencer Marketing / Paid-only / Influencer Marketing Projected to Hit $31.2 Billion by 2027 New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late? By Sol Wilkinson / 11 Feb 2025
Performance Marketing / Members-only / UK Gambling Sites Pass Data to Facebook Without Consent The investigation reveals concerns around how data is tracked and processed by brands and Big Tech. By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing. By Sol Wilkinson / 11 Feb 2025
Influencer Marketing / Paid-only / Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers. By Sol Wilkinson / 6 Feb 2025
Affiliate Marketing / Members-only / RetailMeNot Sued By Creators Over Alleged Malpractice The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner. By Sol Wilkinson / 4 Feb 2025
Affiliate Marketing / Gocertify Rebrands As A Reward Management Platform The platform is rebranding to focus on personalised offer capabilities. By Sol Wilkinson / 4 Feb 2025
