Influencer Marketing / ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers. By Sofia Aira / 10 Jun 2025
Influencer Marketing / Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown Three influencers have been arrested in relation to an FCA report of illegal financial advice content. By Sofia Aira / 9 Jun 2025
Affiliate Marketing / Download the Entry Kit for Global Performance Marketing Awards 2025 Learn more about the important dates and new additions to this year's ceremony. By Sol Wilkinson / 9 Jun 2025
Affiliate Marketing / Creator Lawsuit Against Capital One Shopping Proceeds to Court Judge rules claims of unjust enrichment and tracking interference can proceed in court. By Sol Wilkinson / 9 Jun 2025
Influencer Marketing / TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals. By Sofia Aira / 6 Jun 2025
Affiliate Marketing / “There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO. By Sol Wilkinson / 5 Jun 2025
Influencer Marketing / LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn. By Sofia Aira / 5 Jun 2025
Affiliate Marketing / Members-only / TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.” By Sol Wilkinson / 4 Jun 2025
Affiliate Marketing / Members-only / Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display. By Sol Wilkinson / 4 Jun 2025
Creator Economy / What Gifting Campaigns Get Wrong – And How to Fix Them Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction. By Sol Wilkinson / 3 Jun 2025
