Hello Partner (Page 78)

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.

By Sol Wilkinson

/ 30 May 2025

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.

By Sol Wilkinson

/ 30 May 2025

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

Algowatch: May Social Media Updates

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

By Sofia Aira

/ 30 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

By Sol Wilkinson

/ 29 May 2025

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

Performance and Commerce at the Core of WPP Media’s Launch

Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.

By Sol Wilkinson

/ 28 May 2025

Performance and Commerce at the Core of WPP Media’s Launch

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?

By Sofia Aira

/ 28 May 2025

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.

By Sol Wilkinson

/ 27 May 2025

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).

By Sol Wilkinson

/ 27 May 2025

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO