Influencer Marketing / TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals. By Sofia Aira / 6 Jun 2025
Affiliate Marketing / “There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO. By Sol Wilkinson / 5 Jun 2025
Influencer Marketing / LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn. By Sofia Aira / 5 Jun 2025
Affiliate Marketing / Members-only / TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.” By Sol Wilkinson / 4 Jun 2025
Affiliate Marketing / Members-only / Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display. By Sol Wilkinson / 4 Jun 2025
Creator Economy / What Gifting Campaigns Get Wrong – And How to Fix Them Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction. By Sol Wilkinson / 3 Jun 2025
Influencer Marketing / Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges. By Sofia Aira / 3 Jun 2025
Affiliate Marketing / Belboon Acquired by Linehub to Strengthen European Market Presence After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships. By Sol Wilkinson / 2 Jun 2025
Influencer Marketing / Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy. By Sofia Aira / 2 Jun 2025
Affiliate Marketing / Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10. By Sol Wilkinson / 30 May 2025
