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SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an

By Sofia Aira

/ 18 Jul 2025

A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy

Find out who took home the trophies at last night's dazzling ceremony.

By Newsdesk

/ 18 Jul 2025

A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.

By Sol Wilkinson

/ 17 Jul 2025

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.

By Sol Wilkinson

/ 16 Jul 2025

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

By Sofia Aira

/ 16 Jul 2025

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools

Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.

By Sol Wilkinson

/ 16 Jul 2025

“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

By Sofia Aira

/ 16 Jul 2025

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

One Day Left to Enter GPMAs

Submit your entry in the next 24 hours for a chance at winning.

By Newsdesk

/ 15 Jul 2025

IMTB Officially Joins Committee of Advertising Practice

It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.

By Sol Wilkinson

/ 14 Jul 2025

IMTB Officially Joins Committee of Advertising Practice

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?

By Sol Wilkinson

/ 11 Jul 2025

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body

The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice.

By Sofia Aira

/ 11 Jul 2025

Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body