Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
Moneysupermarket Website | LinkedIn BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences Sky and Moneysupermarket Group have showcased their dynamic collaboration since 2017. By leveraging their combined resources, they achieved a remarkable step-change in growth in 2023. Their strategic roadmap, crafted through collaborative sessions, prioritised smart trading and...
We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.
As part of a wider investigation into affiliate promotion of e-cigarettes, ASA found three brands to be in breach of advertising regulations.
New research illustrates just how powerful creator marketing is across the funnel.
DTC channels have seen a 27% increase in sales over Amazon sale periods.
An essential agenda covering departmental barriers, influencer negotiation, innovative technologies, and more.