Pride month is a time to celebrate the LGBTQ+ community, but when it comes to brands’ support, they should beware of ‘rainbow-washing’ to their consumers and employees.
Apple’s iOS 17 update is a concern for affiliate marketers, due to a new privacy feature that will impact tracking. However, networks have made commitments to combat obstacles, some bright minds have already spotted ways around it, and others are noticing the benefits sewn into this opportunity.
With social media giants like Snapchat, TikTok, and Instagram joining the AI chatbot bandwagon, it’s essential for marketers to get ahead of the game and prepare to utilise this feature for brands and businesses.
The rise of deepfakes has caused one influencer marketing agency to call out for change. We hear from others in the industry about what needs to be done, and whether this is more of an issue for macro- or micro-influencers.
At PI LIVE Miami, industry experts gathered on the Rakuten Advertising Stage to share their thoughts, experiences, and predictions for content commerce in the years to come.
