Hello Partner (Page 153)

Celebrating Creativity, Innovation, and Excellence: Highlights from the Influencer Marketing Awards 2023

Find out who the worthy winners were at the exceptional 5th edition of the Influencer Marketing Awards.

By Jack Shute

/ 21 Jul 2023

Celebrating Creativity, Innovation, and Excellence: Highlights from the Influencer Marketing Awards 2023

How It Crumbles: Google Unveils Privacy-First API to Start Replacing Cookies

Chrome’s phasing out of third-party cookies is finally here. What will it look like and how can partnership marketers prepare?

By Sol Wilkinson

/ 21 Jul 2023

Q2 2023 IPA Bellwether Report: What Does It Mean for Partnerships?

While budgets increase, expectations decline, as UK businesses prepare for a turbulent 12 months ahead. What does this mean for partnerships? And how is the industry reacting?

By Sol Wilkinson

/ 20 Jul 2023

Q2 2023 IPA Bellwether Report: What Does It Mean for Partnerships?

Partnership Marketing Week in Review – Highs for BNPL & Amazon, Lows for Google & OpenAI

Everything you might have missed from the past week in affiliate and performance marketing.

By Sol Wilkinson

/ 19 Jul 2023

Partnership Marketing Week in Review – Highs for BNPL & Amazon, Lows for Google & OpenAI

Moonpull Launches Verification Platform to Check Advertisers’ First-Party Data Tracking

The platform allows affiliate marketers to check the quality of brands' affiliate links before including them in a campaign.

By Sol Wilkinson

/ 18 Jul 2023

Twitter Creators Come Back to the Roost With Ad Revenue Payouts, but Will Threads Make Them Flock the Nest?

Creators are loving Twitter again after the app introduced a new monetisation programme where creators are compensated for revenue made from advertisements.

By Jack Shute

/ 17 Jul 2023

Twitter Creators Come Back to the Roost With Ad Revenue Payouts, but Will Threads Make Them Flock the Nest?

Instagram’s Social Channels Will Push Creator Subscriptions

The new feature will allow creators to better connect and build community with their paying subscribers, offering exclusive features.

By Jack Shute

/ 14 Jul 2023

Instagram’s Social Channels Will Push Creator Subscriptions

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.

By Jack Shute

/ 13 Jul 2023

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

ChatGPT Enters the Affiliate Space and Unleashes Conversational Coupon Code Opportunities

Discount codes can now be searched for within ChatGPT. How does this broaden the scope of affiliate marketing?

By Sol Wilkinson

/ 12 Jul 2023

ChatGPT Enters the Affiliate Space and Unleashes Conversational Coupon Code Opportunities

The Impact of the FTC's New Guidelines on Affiliates: Ho Hum or Oh, My!?

Will "unavoidable" disclosure cause roadblocks in the affiliate space?

By Brook Schaaf

/ 11 Jul 2023

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos

The new perk encourages subscribers to like, comment, and reply to one another, helping creators foster authentic connections with their TikTok community and reap the rewards.

By Jack Shute

/ 11 Jul 2023

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos