Hello Partner (Page 141)

Celebrating Excellence in Partnerships – USPA 2024 Winners Announced

Highlights from last night's glorious USPA ceremony.

By Sol Wilkinson

/ 18 Apr 2024

Celebrating Excellence in Partnerships – USPA 2024 Winners Announced

Best Influencer Marketing Partnership – LT Partners (by New Engen) & Universal Standard

LT Partners (by New Engen) Website | LinkedIn LT Partners (by New Engen) Sets a New (Universal) Standard LT Partners, in collaboration with Universal Standard, crafted a groundbreaking influencer marketing campaign,

By Newsdesk

/ 18 Apr 2024

Best Influencer Marketing Partnership – LT Partners (by New Engen) & Universal Standard

Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare

Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising: Multichannel synergies power +135% in sales for OUAI Haircare OUAI Haircare's collaboration with Rakuten Advertising yielded remarkable

By Newsdesk

/ 18 Apr 2024

Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare

Best Content Partnership – Shoplooks & Uniqlo

Shoplooks Website | LinkedIn Shoplooks x Uniqlo: Creator Collaboration Puts Spotlight on Smart and Stylish Fashion In 2023, Shoplooks and Uniqlo embarked on a strategic partnership, melding influencer marketing prowess with

By Newsdesk

/ 18 Apr 2024

Best Content Partnership – Shoplooks & Uniqlo

Best Brand Engagement Campaign – JD Sports & Rakuten Advertising

Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× JD Sports & Rakuten Advertising | Leveraging Sneakerhead Community to Boost Authenticity For over five years, JD Sports and Rakuten Advertising have

By Newsdesk

/ 18 Apr 2024

Best Affiliate Programme Optimisation – Zenni Optical

Zenni Optical Website | LinkedIn The Power of Clearer Vision: Redefining the Strategy for Zenni’s Affiliate Channel Zenni Optical's strategic overhaul of its affiliate programme yielded remarkable results.

By Newsdesk

/ 18 Apr 2024

Best Affiliate Programme Optimisation – Zenni Optical

Best Affiliate Marketing Strategy - Enterprise Level – Tombras and RealTruck

Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! RealTruck and Tombras’ groundbreaking campaign revolutionised its affiliate approach amid daunting

By Newsdesk

/ 18 Apr 2024

Best Affiliate Marketing Strategy - Enterprise Level – Tombras and RealTruck

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.

By Jack Shute

/ 17 Apr 2024

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Hello Partner Salary Report 2024

Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.

By Jack Shute and Sol Wilkinson

/ 16 Apr 2024

Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing

E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.

By Jack Shute

/ 15 Apr 2024

Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing

Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service

All the news you missed from the past week in affiliate marketing.

By Sol Wilkinson

/ 12 Apr 2024

Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service

YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features

YouTube's new shopping features hope to revolutionise content creators' earning potential and shopping experience.

By Jack Shute

/ 11 Apr 2024

YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features