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Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance
Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live. First reported by Adweek, the solution marks a significant step forward in automating one of...
Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem
We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.
“As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential
EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.
Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.
Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
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Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn
Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.
Industry Reacts to Google Third-Party Cookies Reversal
Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.
“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie
Brand new creator agency Bobbie launches at PI LIVE x IMS USA.
Omnicom Media Group Unifies Influencer Marketing Under Creo Brand
Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.
Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships
Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.
BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive
BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.
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