Google recommends using other tools, but some marketers are unhappy with the move.
If Google Ads’ Enhanced cost-per-click (eCPC) was going to play a key role in your holiday seasonal campaigns this year, you might want to think again.
Google has announced that from October onwards, it will be removing eCPC from Ads. If your campaign is using eCPC, it will instead be moved onto Manual CPC.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
