The removals occurred within a 30 minute notice period, late at night. Deliveroo responds to the claim and the APMA weighs in on best practices.
Last week, Deliveroo removed a number of publishers from its affiliate programme within a 30-minute notice period, a source revealed to Hello Partner.
On Tuesday evening, at 10 PM GMT, our source received an email from Deliveroo to inform them of a “pause on (their) partnership”. The team then went on to ask them to remove tracking links for Deliveroo and stated it would be unable to pay for sales generated beyond Tuesday.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
