Gamelight
JOYCITY
Gamelight won the Global Performance Marketing Award in the Use of AI category for its transformative impact on user acquisition and revenue generation in mobile gaming. Gamelight's groundbreaking AI algorithm optimised campaigns for JOYCITY's titles, World War: Machines Conquest and Gunship Battle, resulting in an impressive return on ad spend growth—up to 257% in Japan and Korea for World War: Machines Conquest and 213% in Japan for Gunship Battle.
This innovative approach harnessed extensive real-time data to create detailed user profiles, delivering personalised game recommendations that significantly boosted user engagement. By continuously learning and adapting campaign strategies based on user behaviour, Gamelight not only enhanced user satisfaction but also drove substantial revenue growth for JOYCITY. This sophisticated data-driven methodology set new industry benchmarks, exemplifying the power of AI in mobile game marketing.
Judges Comments
“The implementation of Gamelight’s AI technology resulted in substantial improvements in ROAS and user engagement for JOYCITY’s games. The detailed performance metrics and regional breakdowns effectively showcase the solution’s impact. The comprehensive results demonstrate the platform’s ability to drive significant revenue growth and enhance user experiences.”
The Global Performance Marketing Awards 2024 was held in association with ad4mat
