PHD UK
PwC's The New Equation
PHD UK won the Global Performance Marketing Award for Best Brand Performance Campaign for its innovative approach to showcasing PwC’s expertise in combining human ingenuity with cutting-edge technology. As part of PwC's The New Equation initiative, the campaign aimed to maintain brand awareness and increase consideration by addressing the complex challenges businesses face today.
PHD UK launched a bespoke LinkedIn partnership, featuring five debate shows with experts from PwC and leading tech companies discussing the “golden ratio”—the optimal blend of humanity and technology driving business success. The campaign was amplified across paid social, digital display, digital audio, OOH, and PPC channels.
This multi-platform approach resulted in a 50% ad recall, a 26% lift in brand consideration, and media engagement benchmarks exceeding targets by 200%, reinforcing PwC's leadership in the tech-driven business landscape.
Judges Comments
“A well executed and innovative campaign, employing a full funnel approach to exceed the objectives set and significantly increase brand awareness.”
Deep Dive / Q&A
The Global Performance Marketing Awards 2024 was held in association with ad4mat
