gocertify
Transforming the voucher experience: Currys' success with gocertify's OfferHub
Together, gocertify and Currys pioneered OfferHub, a revolutionary offers page solution tailored to Currys' needs.
Developed through meticulous analysis and cutting-edge technology, OfferHub avoids traditional iframes for better SEO, integrated directly with affiliate networks for real-time updates, and utilised AI/GPT to enhance deal content.
This forward-thinking approach significantly improved Currys' offer page relevance, speed, and Google ranking, setting new industry benchmarks.
OfferHub's success is evident, with Currys generating over £3 million in revenue since its launch and projecting a 295.64% uplift in annual revenue. With 29 other brands adopting OfferHub, this partnership marks a significant shift in voucher code journey optimisation, emphasising conversion, first-party data collection, and offer experience control.
Judges Comments
“Great innovation, which is solving a real issue across the affiliate industry. The results speak for themselves. Epic solution!”
The Best Performance Marketing Innovation award was sponsored by Zilch
The Performance Marketing Awards 2024 was held in association with WeShop
