Publicis Groupe Acquires MarTech Company Yieldify
The London-based MarTech company will provide onsite personalisation and more to help expand Epsilon’s presence in the mid-market.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
TikTok Cracks Down on NSFW Content
In a recent announcement, the video platform states its plans to continue investing in automation to curtail sexually suggestive content.
See You in 2023!
Let's reflect on 2022 before we break for the holidays!
What Is the Difference between Influencers and Creators?
We settle the debate once and for all.
What TikTok’s Trend Report Says about Creator Marketing in 2023
Creator partnerships, product demos, ASMR content, and hyper-niche communities all feature on the ingredients list for cooking up a powerful TikTok campaign over the next 12 months.
In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
