Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.
An updated Paid Partnerships policy sees the platform follow suit with industry standards.
CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.
Learn more about your peers' salaries and spending for the upcoming year.
“GPT models won’t replace you. Companies using GPT models will replace you.”
Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.
