Influencer Grace Beverley Penalised by ASA, As Business Owners Must Now Disclose Advertising
Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Week in Review: Google’s Spam Update Goes Worldwide, While AI Overviews Cause Havoc in the US
All the news in affiliate and performance marketing you missed this week.
Innovation, Experimentation, and Inspiring Creativity: The Winners of the 18th Performance Marketing Awards
Let's dive in to who took home the trophies at last night's fantastic ceremony.
A Brand New Affiliate Model: What is ‘Shareback’?
WeShop's James Fox sat down with us to discuss the platform's disruptive new affiliate model 'shareback'. He also gets candid about the difficulties of bringing a new model to market and what affiliate trends are catching his eye right now.
Don’t Make a Mess Out of AI: How to Optimise Your Data and Strategy for Success
AI can transform the way you work. But it can't do it all on its own. Rakuten Advertising and affiliate.ai explain how to best use AI in affiliate marketing.
Publishers Accuse Google SGE of Plagiarism, As Rollout Begins
Just how much Google will use publisher content for AI overviews is unclear. However, there may be a way you can stop this from happening.
