Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Apple’s iOS 17 update is a concern for affiliate marketers, due to a new privacy feature that will impact tracking. However, networks have made commitments to combat obstacles, some bright minds have already spotted ways around it, and others are noticing the benefits sewn into this opportunity.
The rise of deepfakes has caused one influencer marketing agency to call out for change. We hear from others in the industry about what needs to be done, and whether this is more of an issue for macro- or micro-influencers.
It’s been another busy month in the partnerships space. From Twitter to UNiDAYS to Webgains, CEOs seem to be the theme of May, as many businesses saw a changing of the guard.
We explore what tech partnerships are, why they fit so well in the affiliate space, how they can break down silos, and push affiliate marketing into a new era.