Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
The Global Performance Marketing Awards (GPMAs) is back for its seventh year, with new categories and exciting opportunities to recognise and reward the industry’s creme-de-la-creme. Download the entry kit now for the best chance of writing an award-winning entry.
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?
We’re excited to catch up with the industry and ignite discussions about its future at Affiliate Huddle. If you can make it, make sure to sign up! If you can’t, we’ll be bringing you the highlights.
Magic is in the air. PI LIVE Miami kicked off with a fantastic first day, as spectacular sessions and South Beach sunshine dazzled attendees, and what seemed to be a whole year’s worth of productive meetings took place in the Hyatt Regency Hotel. Explore the highlights below.
The past month has seen an exciting number of promotions and hires for C-suite roles. What’s particularly inspiring is the amount of powerful women who have stepped into leadership positions, setting an example for the industry that we ought to continue.
