Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
A CMO with a partnership background, an advantageous affiliate acquisition, and a well-known Chairman for an influencer agency all feature in this month’s top line.
While budgets increase, expectations decline, as UK businesses prepare for a turbulent 12 months ahead. What does this mean for partnerships? And how is the industry reacting?