Google Will Allow Fingerprinting in February – What This Means for Marketers
The ICO has issued a response calling the decision "irresponsible" and "wrong."
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
How to Work with Niche Influencers
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
🥵 Why Mix Media Modelling Lowballs Affiliate Marketers
Plus, avoiding burnout before the year's out.
Imagen Insights' Cat Agostinho Talks Toxic Workplaces
Drawing from her own negative experiences in a toxic workplace, Cat Agostinho explains how to address and heal these issues.
impact.com’s Owen Hancock on the Art of Self-Empathy
Owen Hancock shares personal anecdotes and lessons learned on his path to overcoming burnout, self-criticism, and stress.
Why Media Mix Modelling Undercuts Affiliate Marketing, and What to Do About It
Media Mix Modelling is on the rise. Historically, it has not been affiliate’s greatest ally. If you’re being undercut by MMM, take a look at these steps to help make sure your channel is being represented accurately.
