New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.
Coupon, loyalty, and cashback affiliates sit at the very end of the customer journey, offering a final nudge to seal the deal.
Their popularity among consumers is undeniable – 85% of shoppers say a coupon influences their decision to buy, while nearly 40% admit they would purchase a product purely because it’s discounted.
But when it comes to their true impact, are these partners receiving more credit than they deserve? Is their value being overblown by outdated attribution models?
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
