Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising.
Last year was both good and bad for Reddit.
On the one hand, Google algorithm changes held the platform aloft in search results.
For a period of time, it seemed that nearly any search term yielded a Reddit discussion in the coveted top spot of Google.
All of this attention led to an eruption in new traffic for the platform. It also attracted the curiosity of affiliates, who had largely been swept out of Google search results by various algorithm changes.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
