🪽The Industry Needs to Break Free From The Incrementality Illusion
Plus, TikTok rolls out new adtech solutions to connect brands with engaged audiences.
Madaline Dunn
Check out the latest posts
TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Google to Develop Opt-out AI Controls for Sites
But where does this leave publishers?
As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use
Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.
🤦🏻‍♀️ChatGPT Purchase Was Never Going to Work, Argue Industry Experts
Plus, Alexander Feist shares the secret to successfully scaling affiliate globally.
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
