Tyroo and CJ Partner to Launch APAC Performance Marketing Platform
The prominent ad tech platforms unite in a partnership aimed at delivering global technological expertise coupled with tailored solutions for advertisers and supply partners.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
Size Does Matter: Macro-Influencers Come Out on Top on TikTok
A recent study indicates that TikTok is providing brands with the best value for their investments.
Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing?
As authentic partnerships become evermore important in influencer marketing, celebrity collaborations like Naomi Campbell and Pretty Little Thing leave audiences confused.
Monthly Top Line – August 2023
A major appointment at Snap UK, a big move from Aldi to Asda, and new launches, leadership roles, and promotions make up this month’s top line.
Retail Marketers Face Social Ad Spend Nightmare
New research sparks concern over how retail marketers place their social ad spend.
Week in Review: The Problem With TikTok Search Ads
Everything you might have missed from the past week in influencer marketing and the creator economy.
