GroupM Partners with Amazon Ads to Elevate Creator Content Amplification
The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
TikTok Revamps Creator Payments for Viral Filters and Effects
Through lower entry criteria and a flexible payment structure, TikTok is enhancing its Creator Fund to offer more support and recognition to the creators of viral filters and effects.
TikTok Expands Creative Horizons With Direct Posting Feature
The short-form video platform now supports direct posting from AI-powered Adobe apps, CapCut, Twitch, and more.
ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy
In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.
Instagram Set to Bring Back Creator Cash Bonuses
Instagram's Head has revealed plans to potentially reinstate cash bonuses for creators, as the platform hopes to solidify its connection with them.
Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC
Everything you might have missed from the past week in influencer marketing and the creator economy.
