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Is Amazon Leading the Next Wave of Creator Economy Innovation?

Amazon's partnership with Spotter signals the direction the creator economy is headed in.

Is Amazon Leading the Next Wave of Creator Economy Innovation?

Amazon recently announced their investment and partnership with Spotter, a firm that provides services and software to digital creators.

The two have formed a partnership to “expand access” to “compelling new business opportunities” for Spotter’s roster of creators, which includes MrBeast, The Try Guys, Colin & Samir, Dude Perfect, and more. These opportunities will likely look like more deals for Spotter’s talent with Amazon MGM Studios, Prime Video, Twitch, Amazon Live, and other channels such as retail and merchandising.

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