Why the Content Creator House Crashed
The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?
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Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?
Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.
Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game
Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.
Introducing Hello Partner’s Editorial Calendar
Plan ahead on major industry issues from budget planning to sustainability to the growth of the partnership economy by downloading our 2023 content outline.
L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns
De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
Social Chain Acquisition Asserts Dominance in a Digitally Native World
Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.
Gen3 Marketing Integrates Its Agencies to Become a Unified Brand
The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.
What’s in it for the Consumer? The Real Value of Cashback
Are you educating consumers to spend smarter, not harder?
Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day
Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.
PI LIVE Miami Agenda is LIVE!
Get a first look at PI LIVE Miami's spectacular speaker sessions, as well as access to early bird tickets.
CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles
The majority of TV content is now delivered over the web and it’s time for the ad model to catch up in Europe — but how?
Monthly Top Line – January 2023
Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce
With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.
The Recipe for Becoming a Transformative Media Giant
Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.
Influencer Marketing
- L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns
- Social Chain Acquisition Asserts Dominance in a Digitally Native World
- Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing
- Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day
- Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way
Affiliate Partnerships
- Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?
- Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game
- Gen3 Marketing Integrates Its Agencies to Become a Unified Brand
- What’s in it for the Consumer? The Real Value of Cashback
- Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day
Creator Economy
Performance Marketing
- CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles
- Monthly Top Line – January 2023
- After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce
- Admitad Launches New Parent Company ‘Mitgo’
- Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend
The latest posts only for subscribers
Why the Content Creator House Crashed
The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?
Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?
Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.
Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game
Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.
Introducing Hello Partner’s Editorial Calendar
Plan ahead on major industry issues from budget planning to sustainability to the growth of the partnership economy by downloading our 2023 content outline.
L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns
De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
Social Chain Acquisition Asserts Dominance in a Digitally Native World
Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.
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