Influencer marketing in Canada has taken on a life of its own, shaped by the country’s mix of languages, cultures, and rules. While global campaigns are gaining traction, more and more brands and agencies are keeping things local — figuring out how to work within Canada’s bilingual setup and the different ways influencers operate from province to province.
Nicolas Bon, founder of Clark Influence, explains the importance of learning the expertise for your local market. “We do some global campaigns, but the majority are in Canada and France.”
