Gocertify has announced a significant rebrand, repositioning itself as a Reward Management Platform aimed at helping brands create more strategic and data-driven offers. 

Originally launched during the pandemic as a verification tool for key worker discounts, the company has expanded its capabilities to assist brands in moving away from broad discounts toward more targeted promotions.

Founded by Jonny Matthews, Gocertify initially developed software that allowed retailers to verify and reward NHS staff. Over time, it evolved into a more expansive platform serving more than 400 brands, including Samsung, Sainsbury’s, and FARFETCH. 

With this rebrand, the company is now offering tools to enhance offer control, personalise rewards, and integrate customer data into marketing strategies.

According to Matthews, the rebrand aims to address a key challenge in the industry: brands relying on untargeted discounts that fail to build loyalty or provide meaningful insights. 

While verification remains a key component of the platform, the rebrand signals a wider focus on using data to enhance offer effectiveness. 

Gocertify positions itself as a tool to help brands refine their promotional strategies. The company states that its mission is to make every offer "meaningful" by ensuring the right promotions reach the right audience at the right time.

Is personalisation the future?

It certainly seems to be steering that way. So far, in 2025, we have seen a lot of focus on data (particularly first-party) and utilising it in the most effective way. It’s a theme that has been building steadily over the past few years.

This year, we may see even more affiliate marketers dive headfirst into advancing their personalisation capabilities. 

Measurable, accurate targeting is a big trend; one we expect to see more of.

We congratulate Gocertify on the rebrand and look forward to the team’s developments in the future.

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