The partnership arrives alongside the continuing boom of retail media ad spend.
LiveRamp, a data collaboration platform, has announced a partnership with Ocado Ads, the retail media network of Ocado Retail, to launch Audience+, a new offsite self-serve media solution.
The platform enables agencies and brand partners to utilise Ocado's first-party shopper data through LiveRamp's technology, allowing for the planning, activation, and measurement of offsite media campaigns across various advertising platforms.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
