Musk, Trump, and the Future of the Creator Economy

Donald Trump’s reelection has sparked a lot of questions, with many wondering what his second term in office will look like, and how it will impact not just the United States, but the globe. In the creator economy, one of the biggest areas of discussion has been the future of TikTok. The popular social platform is facing a ban in the United States, which if not successfully fought, will go into effect on January 19th, one day before Trump’s inauguration. However, whilst many look to the future, we’re already seeing changes happening now, just a week since the former President’s reelection.

But where is this change happening? Perhaps unsurprisingly, a lot of it is focusing on X, formerly Twitter, owned by controversial Trump supporter Elon Musk.