She started as a curious university student, but now, Esme Rice is one of the Top 30 Trailblazing Women in Influencer Marketing. As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.
Earlier this year, on her birthday, Rice reflected on her career journey in a thoughtful LinkedIn post. With nearly a decade in the industry, she highlighted how much both she and the space have grown: influencer marketing has skyrocketed from $2.4 billion in 2016 to a staggering $32.55 billion today.
I had the opportunity to learn all about her career trajectory, starting from when she joined the space in 2016.
