How the Presidential Race is Impacting Creator-Brand Relationships

At the time of writing, there are just 56 days left until the United States decides its next President. It’s a tense time, not just for Americans, but for those of us watching from around the world. It’s also been quite stressful for those working within the creator economy, and the next couple of months are unlikely to bring much relief.

Since the race began, when incumbent President Joe Biden was still on the ticket, creators have been at the centre of both parties' campaign strategies.