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ASA Attempts to Clarify Ad Standards for Influencers After Ruling on TALA Ads

The ASA has attempted to clarify its decision to uphold complaints made against Grace Beverley and her brand TALA.

ASA Attempts to Clarify Ad Standards for Influencers After Ruling on TALA Ads

The Advertising Standards Agency (ASA) has given further clarification on its decision to uphold complaints against ads from Grace Beverley’s activewear brand TALA.

Beverley, who created the brand, posted two Instagram reels that were not obviously identifiable as ads. Whilst the ASA has banned plenty of posts from influencers that featured unidentifiable ads, and have also banned ads from an influencer for their brand, it was still a precedent-setting decision.

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