Affirm and Afterpay cut back rewards programmes
Buy Now, Pay Later (BNPL) became something of a golden goose in affiliate marketing last year, but is the space turning its back on the affiliate channel?
BNPL partners thrived throughout 2023, breaking records during Cyber Week, and coming out on top as the best affiliate type for driving incremental growth.
Historically, BNPL has strategically utilised affiliate marketing to attract users to platforms and keep them engaged. But are providers now changing their plans?
Two notable BNPL providers, Affirm and Afterpay, are shaking up their loyalty strategies, signaling a shift in the industry's approach to long-term customer engagement.
Affirm recently discontinued its rewards programme, which granted points for BNPL purchases redeemable for discounts, while Afterpay closed its Pulse Rewards programme.
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